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Sales & Marketing: Event Operations/Management
Senior Director, Game Presentation, Events and Stadium Productions - AMB Sports & Entertainment Group (Flowery Branch, GA)

AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC, and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and a potential Atlanta Major League Soccer team. 

Atlanta Falcons Football Club, LLC

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The Falcons compete in the NFL’s NFC South Division. The team plays their home games at the Georgia Dome in downtown Atlanta, but construction is planned to begin in 2014 on a new retractable roof stadium with play beginning in the 2017 season. The team’s headquarters and practice facilities are currently located at a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965.  Under current owner Arthur Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field.

The Atlanta New Stadium Project (NSP) 

The Georgia World Congress Center Authority (GWCCA) and the Falcons have developed an agreement for a new retractable roof stadium to be built on the GWCCA campus. Scheduled to open in 2017, the NSP will serve as the home of the Falcons in addition to other sports, convention and entertainment events currently held at the Georgia Dome, and other new marquee events that will be hosted in the future. Since their first season in 1966, the Atlanta Falcons have called Downtown Atlanta home. After spending their first 26 seasons at Atlanta-Fulton County Stadium, the Falcons moved to the Georgia Dome in 1992. The Falcons’ last season in the Georgia Dome will be 2016.  The new facility will allow the Falcons to provide a world-class, league-competitive, game-day, experience for fans to ensure the city and state are able to retain current major events as well as attract new marquee events to the region. The agreement calls for the Falcons organization to manage and operate all aspects of the NSP, unlike the current arrangement at the Georgia Dome. This represents a tremendous opportunity for the organization to control the game-day and event experience for all NSP attendees.

Atlanta MLS Team

AMB Sports & Entertainment Group will field a Major League Soccer (MLS) expansion team in 2017.  MLS, founded in 1996, is the top-flight professional soccer league in the United States.  This will be the 22nd franchise for the league, which has a presence in major markets across the United States and Canada and plans to expand to 24 franchises by 2020.

Position Summary

AMBSE is seeking a seasoned executive to lead game presentation for the Atlanta Falcons and MLS Atlanta while also building a new stadium productions department for operating various events in the New Atlanta Stadium.  In addition, this position will also produce fan and sponsorship events on behalf of the Falcons. The person in this role will need to be a creative show producer and live event director who can design and deliver a game day presentation that is best in class.  In addition, this executive will also need to possess high proficiency in the technical and functional aspects of production in order to ensure seamless, consistent delivery of the event presentation that can be flexibly designed and programmed based on the event type.

Roles and Responsibilities

Produce and direct all aspects of the in-stadium game presentation

  1. Create an overall approach to the Falcons and MLS Atlanta game presentation that drives excitement, entertains, and informs the fans from pre-game through post-game
  2. Develop full show script for Falcons and MLS games and other events in the stadium as appropriate
  3. Lead development of all sponsor promotions to ensure authentic, highly engaging, and varied content and engagement experiences for fans
  4. Design and develop all fan prompts and calls to action and interaction opportunities for fans
  5. Directing the game presentation leveraging GA Dome Productions staff (and eventually directly leading the New Atlanta Stadium staff) for all audio, lighting, graphics, NFL stats, and live and recorded video

Programming in the New Atlanta Stadium

  1. Defining the overall creative strategy for the stadium's distinct yet integrated media elements – Halo board, ribbon boards, LED super column, digital displays, audio, show lighting.  Consider how the various elements have the flexibility to get programmed for Falcons games, MLS Atlanta games, and other stadium events
  2. Creative development and programming strategy for the Halo board
  3. Programming and content strategy for the ribbon boards and LED super column
  4. Define the IPTV/digital display screen layout, content strategy, and utilization for individual events and across different event types
  5. Audio placement throughout the stadium and audio programming strategy during individual events and across different event types 
  6. Show lighting strategy that can be used to help create ambiance, special effects, and brand relevant elements both outside and inside the stadium 

Establish Stadium Productions requirements and ongoing operations

  1. Specify equipment for programming and ensuring the integrated engineering of all of the stadium’s digital displays, audio, and show lighting controls meets the experience vision and is flexible for changes over time
  2. Recruit and train talent and lead the stadium productions team to create and deliver world class event experiences
  3. Define broadcast requirements for radio, television, and video production
  4. Partner with 3rd party event operators to ensure seamless production of game and event presentation
  5. Partner with stadium A/V for production needs to support smaller events across the stadium facilities
  6. Define production standards for leveraging any of the stadium’s A/V systems for displaying video, graphics, logos, or animation

Produce Fan and Sponsorship Events for the Atlanta Falcons

  1. Design, produce, and execute Falcons pre-game experience activities including Falcons Landing, hospitality offerings, sponsorship activation, parking lot experiences
  2. Lead the strategy, planning, and execution of all Falcons fan events including event rationale and objectives, audience, location, and programming – NFL draft event, Season Premier event, player/cheerleader/mascot/coach/executive appearances, Friday Night Lights, training camp events, major announcements, RiseUp Fridays, etc.
  3. Lead the cheerleader, Freddie Falcon, and Falcon drumline programs to drive fan engagement and connections with the community
  4. Stage manage on-field activities during Falcons games including national anthem, player introduction, hype crew, halftime entertainment, drumline, fan promotions, sponsor activation, etc.
  5. Partner with the sponsorship team to deliver fun, relevant events with corporate sponsors that build and promote the Falcons brand and fan engagement while also connecting authentically with the sponsor’s goals.

Qualifications and Education Requirements

  • Bachelor’s degree in Marketing, Communications or related field. Master’s degree preferred.
  • Minimum of seven to ten (7 to 10) years of leadership experience in event management, preferably in a large scale venue environment.
  • Technical proficiency in A/V systems and production control room technologies.

Required Skills

  • Strong, proven leadership skills
  • Team player; collaborative approach with excellent communication skills
  • Proactive management development capabilities
  • Integrity, conviction, confidence, energy
  • Ability to manage consistently across diverse businesses
  • Believer and supporter of continuous improvement

Note: When you apply for this job online, you will be required to answer the following questions:

1. How does this position fit in your short and long term career goals?
2. Describe a recent innovative customer experience that you designed and explain why it was effective.
3. Describe the single best fan or sponsorship event that you have produced.
4. Tell us your initial thoughts about creating a great game day experience in an NFL vs. MLS game day environment.


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Sales & Marketing: Marketing
Graphic Designer - AMB Sports & Entertainment Group (Flowery Branch, GA)

AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC, and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and a potential Atlanta Major League Soccer team. 

Atlanta Falcons Football Club, LLC

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The Falcons compete in the NFL’s NFC South Division. The team plays their home games at the Georgia Dome in downtown Atlanta, but construction is planned to begin in 2014 on a new retractable roof stadium with play beginning in the 2017 season. The team’s headquarters and practice facilities are currently located at a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965.  Under current owner Arthur Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field.

The Atlanta New Stadium Project (NSP) 

The Georgia World Congress Center Authority (GWCCA) and the Falcons have developed an agreement for a new retractable roof stadium to be built on the GWCCA campus. Scheduled to open in 2017, the NSP will serve as the home of the Falcons in addition to other sports, convention and entertainment events currently held at the Georgia Dome, and other new marquee events that will be hosted in the future. Since their first season in 1966, the Atlanta Falcons have called Downtown Atlanta home. After spending their first 26 seasons at Atlanta-Fulton County Stadium, the Falcons moved to the Georgia Dome in 1992. The Falcons’ last season in the Georgia Dome will be 2016.  The new facility will allow the Falcons to provide a world-class, league-competitive, game-day, experience for fans to ensure the city and state are able to retain current major events as well as attract new marquee events to the region. The agreement calls for the Falcons organization to manage and operate all aspects of the NSP, unlike the current arrangement at the Georgia Dome. This represents a tremendous opportunity for the organization to control the game-day and event experience for all NSP attendees.

Atlanta MLS Team

AMB Sports & Entertainment Group will field a Major League Soccer (MLS) expansion team in 2017.  MLS, founded in 1996, is the top-flight professional soccer league in the United States.  This will be the 22nd franchise for the league, which has a presence in major markets across the United States and Canada and plans to expand to 24 franchises by 2020.

Summary

The Graphic Designer is directly responsible for assisting the Creative Services department in developing concepts and managing production for the Blank Family of Businesses through the design of forward thinking creative graphic elements that maintain the continuity of the teams’ brand across both traditional and interactive mediums.  These mediums include publications, sales collateral, marketing materials, campaign assets, ads, direct mail, outdoor installations, season tickets, annual schedule items, in-stadium signage, logos, etc.  This position balances creative thinking with an understanding of project management to excel in our fast-paced environment. 

Roles and Responsibilities

  • Develop creative concepts and execute production on all teams print and interactive
  • Manage relationships with print vendors relaying specifications for production
  • Manage teams digital asset library
  • Coordinate delivery of assets and proofs with external freelance contributors
  • Identity/logo design for internal and corporate partner events and programs
  • Adapt design elements to carry out the continuity of the our brand throughout all collateral
  • Prepare final layout for print and oversee the production process
  • Prepare images for production through color correction and photo retouching techniques
  • Precise proofing of all materials and deliver high-quality, on-time, error-free drafts
  • Serve as a production assistant on location and in studio during photo shoots 
  • Serve as a brand ambassador in regards to logo usage and graphic standards
  • UX design and wire framing for desktop and mobile platforms
  • Support digital media department with various graphics and IAB ads to be used across the teams web and social properties
  • Conceptualize and build custom creative concepts for sales pitches and client presentations
  • Research printing options

Qualifications and Education Requirements

  • 5 or more years of active employment as a creative professional; experience in sports and/or entertainment a plus
  • Must present a portfolio of works that represents a diverse creative skill set including:

          o    Publication layout

          o    Typography

          o    Interactive/user interface design

          o    Identity/logo design

          o    Photo editing and compositing

  • Mastery of Adobe Creative Suite, fluent within InDesign Style sheets
  • Excellent design sense; thorough understanding of design theory including principles such as color, typography and composition
  • Knowledge of print production and the pre-press process
  • Solid design expertise in social media and digital user experience
  • Working knowledge of HTML and CSS
  • Solid understanding of current web technologies and best practices
  • Experience with client relationships, understanding client needs and meeting deadlines
  • Experience working collaboratively across multiple departments
  • In depth understanding of our industries
  • Background in digital photography preferred

Required Skills

  • Comfortable yet energetic in the creative process
  • Action-oriented and able to work independently, as well as within a team
  • Team player who understands the importance of communication and adhering to deadlines
  • Capable of working on and managing multiple design projects at a given time and executing quickly
  • Detail-oriented, especially under deadline pressure
  • Highly creative, with a balance of strategic vision and day-to-day productivity
  • Excellent verbal and written skills
  • Highly organized and communicative
  • Works well under pressure
  • Positive attitude

Note: When you apply for this job online, you will be required to answer the following questions:

1. In your opinion, what is the role of a successful designer?
2. What is your typical creative process from concept to completion?
3. Describe a past project where the client requested revisions to the concept you presented that you did not agree were in the best interest of the project. How did you handle it?
4. Describe a situation when you were up against a deadline and you had to fight through a creative block to draw inspiration for the final project.
5. Please provide a single URL that contains recent examples of your best work.


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