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Current available jobs in Sales & Marketing:





Sales & Marketing: Marketing
Email Marketing Manager - AMB Sports & Entertainment Group (Atlanta, GA)

AMB Sports & Entertainment is a subsidiary of AMB Group, and is comprised of the Atlanta Falcons, Atlanta Falcons Stadium Company, and Atlanta United FC.

Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team plays its home games at the Georgia Dome in downtown Atlanta, and will move play to Mercedes-Benz Stadium in 2017 when the new stadium opens.  The team’s headquarters and practice facilities are currently located at a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by Arthur Blank, co-founder of Home Depot, in 2002.  Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field.

Atlanta Falcons Stadium Company

Atlanta Falcons Stadium Company is the developer and future operator of Mercedes-Benz Stadium.  The new home of the Atlanta Falcons and Atlanta United, Mercedes-Benz Stadium will open in 2017.  The stadium will also host numerous other sports and entertainment events.  The multi-purpose venue will feature flexible capacity that can expand to up to 83,000 seats; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, will be the largest in the NFL and the world; an exterior fan plaza that will provide fans with pre- and post-game entertainment; and a technology lounge offering a unique game day experience full of media content and full game immersion.

Atlanta United FC

Atlanta United is Major League Soccer’s 22nd franchise and will begin play in 2017 when Mercedes-Benz Stadium opens.  The club’s avid fan base has set MLS records in fan participation with the number of seats already reserved for the inaugural season.  Since club owner Arthur Blank was awarded the franchise in 2014, Atlanta United is emerging as a top flight organization in MLS and in the community.

Position Summary

Do you love email marketing? Do you get excited by developing strategies to increase the performance of your campaigns? Are you looking for a company where you can leverage your skills to grow fast and make an incredible impact? Then now is a great time for you to join our team.   Enjoy all the benefits of a growing, fast-paced and flexible environment. We take pride in what we do, and we have FUN doing it. If you’re creative and energetic, and you’d like to enjoy coming to work every day, this could be your opportunity.

The Email Marketing Manager’s primary responsibilities are to support the Arthur M. Blank Sports & Entertainment companies in all email marketing efforts by driving in-house email marketing strategies including template creation, content, frequency and analysis to maximize the fan experience while accomplishing business objectives. 

Roles and Responsibilities

  • Act as an internal consultant to all departments, offering them guidance on how to strategically improve email marketing efforts and to efficiently integrate and implement email marketing campaigns.
  • Analyze existing market/industry email marketing trends, evaluate our internal needs, provide relevant insights, and suggest strategically appropriate email marketing approaches that maximize our position in the marketplace.
  • Manage all elements of the campaign process, including building templates, creating workflow, identifying audience segments, testing and analyzing email results.
  • Perform competitor analysis to stay apprised of industry email marketing developments.  Ensure our email marketing approaches remain cutting edge.
  • Generate creative and compelling subject lines to increase response rates.
  • Recommend and incorporate dynamic content in order to personalize messages to improve the experience.
  • Build and execute a comprehensive best practice plan for continuous improved from a mobile prospective, including subject lines, content, copy to drive open and click rates
  • Employ a consistent best-practice approach for creating email templates, dynamic content, testing methodologies, list segmentation, and deliverability
  • Develop email dashboards for reviewing email KPIs on a weekly, monthly and quarterly basis to continually optimize e-mail campaigns; provide recommendations and analysis to business units following each campaign.
  • Grow the triggered email efforts to improve engagement on a service and sales front via lead generation across all lines of businesses.
  • Build, test and execute email marketing campaigns using HTML.
  • Perform detailed analysis of client statistics, data and ROI
  • Assist with creative images and needs in order to build successful mobile friendly designs
  • Manage the utilization and contact frequency of all Direct Marketing communications to preserve the integrity of all data including e-mail opt-in permissions. Responsible for all privacy (CAN-SPAM and CASL) compliance.
  • Use Microsoft Dynamics CRM Marketing tool to create segments and campaigns, and report back to team to ensure optimization of campaigns.
  • Interface with e-mail service provider to obtain and maintain best practices and ensure the database technology is meeting all email marketing needs.
  • Develop documentation as needed for email marketing business procedures and act as a key advocate for the implementation of proper policies and best practices for all businesses.

Qualifications and Education Requirements

  • College degree with at least 4 to 6 years of Digital Marketing/Email Marketing experience with proven experience managing all aspects of email campaigns from creation to delivery to analysis.
  • Must have prior experience building strategies, email templates and analysis with digital marketing channels.
  • Experience managing 3rd party email delivery or database marketing vendors and managing privacy (CAN-SPAN, CASL) compliance and extensive HTML knowledge with the ability to quickly learn new technologies.

 Required Skills

The successful candidate should have a college degree and at least 4-6 years of Digital Marketing / Email marketing experience with proven experience managing all aspects of email campaigns from creation to delivery to analysis. They must have prior experience building strategies, email templates and analysis with digital marketing channels.  They must have experience managing 3rd party email delivery or database marketing vendors, and managing privacy (CAN-SPAM, CASL) compliance and extensive HTML knowledge with the ability to quickly learn new technologies. 

The ideal candidate will have strong written and verbal communication (including editing) skills, excellent proof-reading and grammatical skills in addition to superior time management skills with the ability to work effectively across departments and teams, in a time-sensitive, multi-tasking role. The optimal candidate will have strong analytical skills, organizational skills, attention to detail, and follow-through.  They should be highly motivated with ability to work independently with discretion.

  • 1-2 years email marketing experience
  • Associate or Bachelor's degree (preferred), but professional Internet, marketing or computer experience may be accepted
  • Business acumen
  • Independent judgment
  • Strategic thinking
  • Strong HTML a must!
  • Passionate about strategy and a desire to grow in the email marketing arena
  • Strong attention to detail a must
  • Ability to learn complex software products and explain them to customers
  • Google Analytics a plus
  • Communication, organization and multi-tasking skills are essential
  • A self-starter who can work independently, but thrives in a team atmosphere

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Sales & Marketing: Marketing
Marketing and Fan Engagement Coordinator, Atlanta United FC - Atlanta United FC (Atlanta, GA)

About AMB Sports & Entertainment Group

AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC, and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and Atlanta’s Major League Soccer team, Atlanta United FC.

 Atlanta United FC

Atlanta United brings Major League Soccer to the Southeast as the league’s 22nd franchise. The club’s avid fan base has set records in fan participation with 24,000 seats reserved to date for the 2017 inaugural season. The first sports team to play in the state-of-the-art New Atlanta Stadium currently under construction downtown, Atlanta United is owned by one of the city’s most influential businessmen and philanthropists, Arthur M. Blank.

Position Summary

ATL UTD is more than a professional soccer club. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. ATL UTD looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. ATL UTD seeks achievers, leaders and visionaries. At ATL UTD, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

We see our Marketing function as a source of competitive advantage. We approach marketing in a way that only ATL UTD can: taking risks, pushing boundaries and inspiring fans to be champions. The nature of the work is focused on creating brand demand, understanding external constituents and effectively presenting company or product. Branding is essential for companies of all sizes to get their point across. ATL UTD is establishing itself as the pinnacle of employment in the professional soccer world, and that is partially thanks to its ingenious storytelling. 

Fans today are more sophisticated and better educated than in any previous generation. They decide what they want and when they want it. At ATL UTD, our challenge is to anticipate what they'll want and be ready with a solution. When we're really good, it's something -- a product, a service, a whatever -- that's so intuitively perfect the fan hasn't even imagined it could exist.

The Coordinator’s job? To make sure we know our fans better than we know ourselves.

Roles

The Coordinator is responsible for implementing the complete marketing plan to the fans.  You are also responsible for developing the programs that will maximize the brand's awareness, through the message and media that are meaningful to retailers and fans.  The Coordinator is committed to ATL UTD and believes in the brand and the good that it can bring to the community. 

Whenever you're working, whether it's at a community event or a match, always present yourself in the best light. Your work ethic will speak volumes on the kind of work that you're going to do later on. Make it your business to know what a fan wants before they walked into the store.

The Coordinator performs day-to-day administrative and operational tasks in managing and executing ATL UTD grassroots events, promotional activities and other initiatives, manages billing and purchasing with appropriate vendors, contractors, and agencies required for completion of project, and performs additional duties as assigned. The Overall focus is to provide a world class fan experience on time and within budget. 

Responsibilities

  • Events:
    • Develop engaging environments for promotional activities.
    • Manage event staffing and seasonal internship program for assigned areas.
    • Stay current with event and entertainment trends while continually exploring new alternatives.
    • Manage events from concept to implementation with the evolving fan experience in mind to include entertainment selection process, fan experience, and activation logistics.  Communicate plans with all stakeholders, coordinate physical space layout, determine utility needs, facilitate execution of sponsor agreements, secure required staffing, coordinate contractor/agency logistics and oversee load-in.
  • Fan Engagement & Activation
    • Integrate into the community by participation and support of grass roots, consumer events and organizations.
    • Set, adopt, and enrich strategies for grassroots opportunities with marketing vision that drive engagement opportunities for the fans
    • Responsible for developing and implementing marketing initiatives that drive engagement opportunities for the fans.
    • Connect to target consumer and key influencers to monitor/anticipate trends and provide feedback to marketing team.
    • Be responsible for developing the programs that will maximize the brand's awareness and sales, through the messages and media that are meaningful to retailers and consumers.
    • Utilize local market knowledge to facilitate relevant focus group meetings as part of product feedback process
  • Branding
    • Manage asset inventory, procurement and distribution as it relates to events
    • Know ATL UTD backwards and forwards. Create energy and passion for the brand by sharing ATL UTD’s history and heritage.
    • Develop a deep base of ATL UTD knowledge, the proper way to present the brand and the merchandise, the different ways to gather insights and how to know if you're gathering the right info to feed back to the brand and merchandise teams at HQ.
    • Ensure the evangelization of ATL UTD’s Brand and stories by means of personal consumer experiences, and providing local qualitative marketplace insights.
  • Other
    • Develop and oversee the Atlanta United “Street Team”. Ensure the Street Team has all the tools to be on field.
    • Maintain a 30-60-90-day calendar that outlines activities, goals, and objective and responsibilities to include communication to the street team and marketing/initiative objectives.
    • Actively participate in relevant meetings, conference calls, and presentations and work productively as a member of the marketing team.  In addition, you'll effectively manage budgets and expenditures and adhere to all ATL UTD policies and procedures. 

Qualifications and Education Requirements:

  • Must possess a Bachelor’s Degree from an accredited four-year institution
  • Must be able to manage multiple tasks simultaneously and independently
  • Ability to connect with different and dynamic consumer segments
  • Must have a strong background with consumer trends and local market hot spots
  • Must have strong presentation & interpersonal communication skills, self motivated, and deep passion for the ATL UTD brand and Atlanta market place
  • Must be able to work cooperatively in a team environment in fast-paced and quickly changing conditions
  • Must have highly refined abilities in time management, organization, and administration
  • Must have a working knowledge of computers and computer programs such as Microsoft Office Suite, Adobe Creative Suite, etc.
  • Lead& organize the team, cross functional work and deliver results.
  • Management experience & coaching a plus

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Sales & Marketing: Marketing
Manager, Marketing and Fan Engagement, Atlanta United FC - Atlanta United FC (Atlanta, GA)

About AMB Sports & Entertainment Group

AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC, and is comprised of the Atlanta Falcons Football Club, LLC, The Atlanta New Stadium Project, and Atlanta’s Major League Soccer team, Atlanta United FC.

 Atlanta United FC

Atlanta United brings Major League Soccer to the Southeast as the league’s 22nd franchise. The club’s avid fan base has set records in fan participation with 24,000 seats reserved to date for the 2017 inaugural season. The first sports team to play in the state-of-the-art New Atlanta Stadium currently under construction downtown, Atlanta United is owned by one of the city’s most influential businessmen and philanthropists, Arthur M. Blank.

Position Summary

ATL UTD is more than a professional soccer club. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. ATL UTD looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. ATL UTD seeks achievers, leaders and visionaries. At ATL UTD, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

We see our Marketing function as a source of competitive advantage. We approach marketing in a way that only ATL UTD can: taking risks, pushing boundaries and inspiring fans to be champions. The nature of the work is focused on creating brand demand, understanding external constituents and effectively presenting company or product. Branding is essential for companies of all sizes to get their point across. ATL UTD is establishing itself as the pinnacle of employment in the professional soccer world, and that is partially thanks to its ingenious storytelling. 

As we work towards the Inaugural Season for Atlanta United in 2017, we are hiring a dedicated Manager of Marketing and Fan Engagement who will have three key areas of responsibility: (1) supporting the Director, Marketing and Fan Engagement in the development and management of Atlanta United’s brand (2) leading activation and fan engagement activities such as grassroots outreach, (3) lead event production, including all activation on game days.  Key responsibilities include:

Roles and Responsibilities

 Brand:   

  • Work across functions on the execution of plans including brand initiatives, advertising, digital, experiential marketing, or brand planning.
  • Support the Director in developing integrated, fan-centric, multi-channel marketing plans to achieve business and fan engagement goals across Atlanta United season ticket, single game ticket and group sales, merchandise sales, game-day communication, etc.
  • Contribute to the development of strategies to be relevant across our various touchpoints with fans; the creation of global and multicultural/multilingual fan engagement strategies; and the development of strategies to maintain relevancy 365 days a year.
  • Contribute to the development of integrated digital and social media marketing plans.
  • Develop a deep base of ATL UTD knowledge and be the protector of the brand. 
  • Assist in the creation and execution of marketing and seasonal initiatives that drive brand strength, fuel fan demand and strengthen our connection with fans.
  • Maintain a close relationship with key consumer groups and work closely with Community Relations, sponsorship and sales to identify influencers and stay current on market trends.
  • Support the development of strategic marketing plans and briefs, as well as complete the field-work/research needed for the plans and briefs. Assist in the gathering of information, communication and progress on initiatives and in leading event execution that ensures excellence with functional groups.
  • Contribute to creative development with our in-house creative team and external partners.
  • Contribute to the development of strategy, implementation and evaluation of plans for seasonal marketing initiatives that support the broader brand plan.
  • Support in media buying or negotiating trade/barter agreements across traditional broadcast, print, and outdoor channels and ensuring the timely product delivery and program execution.
  • Define the game-day program and overseeing its production each week.
  • Write copy for various digital and print marketing communications and overseeing copy style, grammar, and tone in all communications to ensure consistency, appropriateness, and quality

Fan Engagement & Activation

  • Partner with Corporate Sponsorship team regarding all sponsor-related activation, including events, player appearances, and game day involvement
  • Coordinate with social media and communications teams to ensure coverage of team events
  • Understand fan needs, identify a market opportunity, define the vision, and influence the team on a digital-first strategy and execution
  • Serve as a liaison with ATL UTD supporters groups, including partnering on game day involvement and community activities.

Events

  • Working with the sponsorship team to develop appropriate co-branded marketing and promotional efforts with corporate partners of Atlanta United. 
  • Manage events from concept to implementation with the evolving fan experience in mind. Includes entertainment selection process, fan experience, and activation logistics, coordinating appearances, merchandise sales, and leading seasonal staff. 
  • Work closely with other departments to develop engaging environments for team promotional activities. Serve as a resource for other departments in event design and implementation.  
  • Stay current with event and entertainment trends while continually exploring new alternatives.

Qualifications and Education Requirements

  • Minimum 5 years of marketing experience; preferably in a global, consumer-facing business
  • Possess knowledge of and passion for the sport of soccer and a deep understanding of the various segments of soccer fans
  • Experience in creative development and in driving consistent execution across various consumer touchpoints
  • Experience in partnership activation, experiential and grassroots marketing
  • Knowledge of event marketing principles and live event production including mobile events, promotional tours, photo activation and data collection
  • Experience working with professional sports leagues or national teams is preferred
  • Bachelor’s degree in Marketing, Business, or equivalent.

Required Skills

  • Outstanding relationship and collaboration skills to work among internal stakeholders, external corporate partners, and affiliated league offices
  • Ability to collaborate with creative teams, contractors, and agencies in campaign strategy, video production, and graphic design to achieve outstanding results
  • Resourcefulness in the ability to achieve results in the most effective manner
  • Excellent organization and time management skills, including the ability to work within strict deadlines
  • Demonstrated ability to manage multiple projects simultaneously
  • Comfortable in a start-up environment and the ability to wear multiple hats when necessary to get the job done
  • Communicate and align strategy with key internal and external stakeholders. This means being a self-starter and go-getter. Lead the conversation. 


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